A good design for your medical website should arouse special trust of potential clients. Since services can be associated with certain risks (wasting money and time, losing health), visitors carefully look at the information, posted on the resource pages.
It is very important that the medical site has several important functions – representing the company, giving the desired information to patients/clients, making appointments and inspiring confidence; so that visitors have no doubts, that this clinic can be considered as reliable.
Promotion of medical sites is associated with certain features. The medical web designer should take them into account, focusing on results achieving:
- Careful keywords selection for selling texts to avoid disinterested visitors;
- Strict keeping of the clinic territorial location, taking into account the promotion area of the medical site;
The web designer should constantly analyze the campaign results (conversion, costs) in order to make the necessary adjustments quickly.
Each page of the medical website has its own tasks
The main page of the medical site plays a role of reception, which is visited by primary visitors or regular patients of the clinic. The purpose of this page is to inform rather than sell: show the user a range of services, give links to the main sections, inform about updates, promotions.
The service page is often visited by people, who have not yet been patients of the clinic; and who have come here according to the request, for example, from contextual advertising related to a disease, symptom or treatment method. The person has not decided yet, which clinic will be used. Now it’s important to sell him a service, but not retell the news.
Educational articles are read by people, who enter according to informational queries in search engines or the users of the social network. They may not need urgent help, but potentially they can become clients: they need to be involved in long-term communication.
In conclusion, please, take into account the tips from the designers concerning to color system of the best medical website design. The red and white colors should be used, as associations with Red Cross and white doctor’s gown.